Paul Hewitt's Georgia Tech team fell to 3-10 in the ACC after a 62-56 home loss to Virginia Wednesday night.
The announced attendance was 5,537 though the actual attendance was probably around 4,500 having actually attended the game myself (due to tickets being half price and a coworker who is an Illinois grad desperately wanted to see a college basketball game).
At two minutes before tip off the 9,191 Alexander Memorial Coliseum was maybe 1/4 full. By the second TV timeout it had filled to about half full.
With 3,654 empty seats at roughly $35 per ticket, Georgia Tech missed out on roughly $127,890 in ticket revenue alone. This number could easily be doubled when you count in parking, concessions, merchandise, and license fees.
This brings the season total in lost ticket revenue to $895,005.
Other sights at the game included AJC Mark Bradley leaving press row with five minutes to in the first half and never returning. I assume he was leaving to write his weekly "I hate Paul Hewitt" column (actually he left to write an article on the Atlanta Hawks trade).
Former Atlanta Hawks GM Billy Knight was also present but seemed disinterested most of the time. And some guy seated next to Knight with no papers or computer in front room mostly texting on his blackberry all night.
On to the actual game that Georgia Tech led for the first 35 minutes until UVA coach Tony Bennett pulled a fast one by switching to a zone defense for the final five thoroughly befuddling the Tech offense who went ice cold for three minutes while the Cavaliers built a lead to nine points.
I am not sure why every coach does not play zone against the Yellow Jackets as Paul Hewitt's team: A) has no idea how to attack a zone defense B) has nobody who can consistently hit an outside shot. Maybe Bennett was planning to keep it close and spring the trap late. If so, he executed it perfectly.
Running total of lost ticket sales revenue:
UGA $86,310 lost without a full arena
Sav. St $24,195 lost without 75% full arena
Mercer $15,980 lost without 75% full arena
Charlotte $22,500 lost without 75% full arena
UNC $37,310 lost without a full arena
Wake Forest $109,515 lost without a full arena
Va Tech $118,895 lost without a full arena
Maryland $102,690 lost without a full arena
Clemson $104,020 lost without a full arena
Florida St $115,115 lost without a full arena
Chattanooga $30,585 lost without a 75% full arena
Virginia $127,890 lost without a full arena
TOTAL $895,005 in ticket sales alone